Steve Clayton Explains How To Use IMeye To Build Ecommerce Sites
How about building e-commerce sites, how can IMeye help?
Let’s say you want to build an e-commerce site and drive traffic through SEO. We know and we have seen a ton of profitable e-commerce sites because of NichBlueprintand the one thing they all have in common is the fact that none of them sold things that have never been sold online before the sites were developed, they just had an in, a way to get traffic to something that we already knew was profitable online, so can imeye find those, the answer is yes.
The way you would do that using imeye is by starting with the monthly searches, set this to a minimum of fifteen thousand, which is about five hundred a day.
When looking for an ecommerce opportunity you need to be able to compete quickly so you need to set the competing pages to a maximum of two hundred and fifty thousand. Also in addition to the competing pages you need to make sure the in title completion is reasonable so you need to set this at twenty five thousand.
Now tell imeye to search for ecommerce keyword only, the ones that people are selling commercial goods on because it is pretty rare that you will build an profitable ecommerce site around a product that has never been sold online before, so let’s just take the guess work out of it and only look at keywords that people are already successfully selling stuff online.
Next is the keyword length, let’s go long tail. This is not absolute but typically the longer the keyword phrase the more targeted it is, so you only want to look at keyword phrases with at least four words.
Imeye will return pages and pages of opportunities; the next thing to do is sort the results by the highest volumes first. If you have watched the video that accompanies this article you will know that we blacked out the actual results because it would not be fair on the people who are paying to use imeye but I will reveal one of the keyword phrases for you now, it is “finding toys battery powered” the monthly searches for this very targeted keyword phrase is 165 thousand, that’s about 5 thousand searches a day, the competing pages is only 17 thousand 9 hundred and the in title competition results are shockingly low. People are already selling products online for this keyword phrase and what is even better is the fact that Amazon are not involved so you don’t have to compete with them.
I would like to add that on a scale of 1 to 10 on as far as how easy these are to compete with, these keywords are way down there in the lower scale, these are your 0 to 4 on how hard they are to compete for, maybe even 0 to 2, especially when you see competing pages at less than 250 thousand and in title results less than 25 thousand, these are some of the easiest keywords to compete with on an SEO perspective.
Now you can imagine how addictive and fun it is to have IMeye continuously spit out these great e-commerce opportunities and as you can imagine I have spent many hours doing exactly that.
Ways that Website Analytics Can Save Your Online Business
Website analytics is probably the last thing an online business owner wants to worry about. With 15 things to do every day before 10 am and another 50 to do before you can call it a day, sitting down in front of a bunch of web traffic stats seems like a waste of time. While I agree with the sentiment, it’s completely wrong. In fact, website analytics should be the first and last thing you review every day and I’ll give you three reasons why:
1. Web Analytics Help You Detect Fraud and Incompetence
Have you hired an SEO expert? PPC marketer? Social media guru? If you have people on staff or retain contractors to help you with your site, website analytics are your best friend.
Forget about the reports these experts create because all stats and data can be manipulated or ommitted. What you need is raw, reliable data to calculate the ROI of the services you are paying for.
Specifically, programs like Google Analytics can help you quickly isolate specific traffic streams and provide a host of useful data to calculate ROI, including:
Conversion Rate of Specific Traffic Channels
Conversion Rate for Specific Targeted Keywords
Average Time on Site for Specific Traffic Streams
Bounce Rate for Specific Traffic Streams
Of course, the conversion rate data for specific traffic streams (or Internet marketing experts) will help you calculate the ROI. But the average time on site will also help provide a rough gauge of overall traffic strength. If a specific traffic channel can’t keep visitors on site for more than 2 minutes, the traffic is either weak or you have significant issues on your landing pages.
2. Web Analytics Help Assess Site Health
To put that another way, web analytics essentially help show you where you need to invest your money most to boost online profits. Specifically, website traffic analytics will help you assess:
A. Traffic Strength
B. Sales Funnel Effectiveness
C. Shopping Cart Function and Conversion Rate
D. Website Conversion Rate and Rates for Specific Services/Products
For instance, high bounce rates and low average time on site typically indicate weak traffic or exceptionally poor landing pages. You can confirm which by looking at the data for specific traffic streams to see if there are significant variations in performance. If there are, then the issue is likely a weak traffic stream but if all channels are doing poorly, it’s more likely to be landing page.
The point is, the data tell you what’s wrong with your site so you can best channel your investment dollars to the most critical areas.
3. Web Analytics Eliminates Needless Split Testing
In most cases, optimization of landing pages and product descriptions is completed via split testing. That is, decide what sales tool you want to test (like a headline or CTA) and then create a new one to split test against. If your new sales tool performs better, conversions will increase and your hard work rewarded. However, this is rarely how it works.
You see, the thing people always forget about split testing is it’s sheer expense. To statistically verify even a lead gen site with a non-monetized CTA, you need at least 1,000 visitors or more to each version.
So if you think a landing page or product description might have problems with the headline, value proposition, and credibility tools, that’s at least 3 tests you need to run at 2,000 visitors per test. At even $1 a click, you can see how that would get very expensive, very quickly.
And the worst part: You have no idea if the headline, value prop, or credibility tools are even suppressing conversions. You are just split testing one sales tool versus a new one and hoping for the best, seriously.
But with web analytics, you can pinpoint the issues and eliminate the guesswork saving loads in unnecessary testing costs and content creation.
In conclusion, web analytics really are vital to your online success because they provide you with an accurate assessment of site health and your investments in traffic generating services. If you don’t know the true health of your site, then how can you possibly know what it needs to grow and be more profitable?
[Top]An Ultimate Solution for Magento Store Management for Your Web Store
Plenty of Magento users are satisfied that this shopping cart provides many features which many other shopping platforms do not have. The buyers can write some kind of reviews around different products and read the opinions of other people. The consumers can also do a comparison of various products when making their selection. Dropdown menus are comfortable, especially when you do not have a lot of time. In fact, these are generally the things with regard to consumers. As to online store administrators, Store Manager for Magento has actually been designed for their needs. It is very easy to use, even for the people who do it for the first time. What is more, it definitely saves time and performs some tasks automatically. There are following important features of the Store Manager for Magento.
The first of all that needs to be explained is that this Store Manager assures a safe keeping of your own data. It utilizes SSH port for secure connection. You can make all the necessary modifications locally then when they are made -apply them to the remote data-base. Furthermore, you can back up or reinstate the database.
In relation to the product item and category management, you are able to do all the needed work, including create, modify or delete the data, export and import it to Excel, HTML or.csv files. The product search may be executed easily as there are some advanced search features and multiple filters.
Considering the customer management, the options of creation, edition and also termination are also offered, but there are some more useful options. As an illustration, you can trace the customers’ orders, look for customers by some information about them or you can filter customers by period of time or ordered products. One more thing is that it is possible to manage your client’s wishlist as well as that you possibly can work with a list of all newsletters that he/she receives.
In addition, there are some amazing things which make this Store Manager very comfortable. First of all, it is Wizard which helps a user to do a particular task by choosing the needed option and then by clicking “next”. Another important thing is that there is no delayed update, nor synchronization. All of the modifications you have created are applied to your current store instantly.
As MagneticOne team is always making an effort to improve all their products, they develop several addons to the Store Manager for Magento. Now there is numerous addons available, including Automated Product Import, ICEcat integration for Store Manager, QuickBooks Integration et cetera.
So if you work with Magento but you have not still tried using Store Manager for Magento, it is possible to download its free trial version and then start working with it just now. And if you have certain questions regarding the management of this desktop application, you can find a support center on the official website of Store Manager for Magento which will help you to settle all your questions.
[Top]How Corporate Web Hosting Is Beneficial For Business
Corporate web hosting provide efficient shared web services for companies or individuals who require advanced features together with a lot of resources to run the high traffic website. These online services easily pull up the business website of the companies over the web and helps in exchanging the resources. For the corporate hosting, the companies give a detailed look to the software required for the maintenance of the site. Moreover an eye upon the security and updates must also be needed. All this exercise is done to make sure that the corporate content kept safe, from hackers or viruses or unwanted spam. The company puts the business website on the web server that ultimately places it on the internet. An individual website address or web-url is given to the corporations so that they get the complete web attendance. These web hosting services are provided by major companies around the globe and charge the corporations on the pay per click basis.
Corporate web hosting is done mainly to cut down the costs and for the companies the better option would be to proceed with shared hosting which also lowers the prices and still provides the desirable result. Sharing web host not-only means that the space will be distributed on the server but they can even use their own web address, which may not be available during shared services.
The hosting companies also offer corporate email hosting that includes checking of email with three different spam and virus detectors, thus keeping the corporate systems safe. The mailboxes provided have 10 Giga-byte memory, so there is no need to delete the mails. The services are ad free and they guarantee the privacy of the inbox. Mail-box are hosted in such a way that they do not choke photos or videos. Daily backup of the mails is also taken. Therefore the corporate email solution is very much required to manage the heavy inflow of emails.
Some points must be taken care of while going for shared web hosting service provider:
The price of the hosting should be reasonable.
The disk space i.e. physical storage space provided to secure all the web site files should be proper.
Bandwidth and data transfer rate should be appropriate.
Companies should provide proper customer support and should keep a complete backup of the corporate data.
The file transfer protocol i.e. uploading and downloading files to and from the server should be provided. Proper operating systems should also be provided.
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